Kaarem's creative director Chuong Pham, makes bread at Que by Kaarem’s café-bar-kitchen, Que Upstairs, a space of experimentation and gathering. Chuong began making bread based on his interest in fermentation and enduring desire to transform raw materials into something that can be enjoyed by and shared with others.
Bread has many iterations worldwide, but inherently all share the same nurturing and comforting properties. Made with just a few common ingredients and a dedication of time - it is a gratifying process.
At Que, the sourdough bread is created in small batches by hand. This approach is also carried over into the way Kaarem’s new aprons are created—in small batches, by hand, using remnant material from our studio in Saigon. The resulting aprons were created to coexist at Que Upstairs to help protect our garments but also to help set our intentions when making bread.
Shop Aprons
Credits
Featuring
Chuong Pham
Photographer
Karen Thao La
Location
Que Upstairs
118 Pham Viet Chanh
Phuong 19, Binh Thanh
Ho Chi Minh City, Vietnam
Related Features
Editorials
Ocean/Mirror
A photography series by Andinh Ha featuring Amanda Luu in Spring/Summer 2020 collection. In collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. no.4.
Stories
Friends in Saigon, Wearing Mushroom Bucket Hats
Inspired by the initial growth of mushrooms found under cây Tùng Thơm at Que’s garden; Kaarem’s studio director and tender of plants set out to create a hat that evokes the mushroom’s spirit and to help shield us from UV rays whilst keeping us cool. The result is a lightweight, foldable and reversible hat with seams kept to a minimum that can take the wearer into any activity they embark upon. Below is documentation of some friends in Saigon wearing the Mushroom Bucket Hat in different contexts.
Events
Get Together at Que
Que by KAAREM's upstairs space is opening for the first time this Friday and Saturday. We'll be serving cozy drinks and bread by Chuong. Rice wine cocktails, organic wines and homemade sourdough bread will be available for purchase.