We looked backwards to move forward. 💙 An exploration into utilitarian, everyday fabric, reinterpreted our way. Introducing KAAREM Denim!
Made of 100% cotton deadstock fabric, we’re excited to introduce a mini collection of four minimal silhouettes based on old photographs of our family donning double denim looks. We took inspiration from formative moments of our aunties and uncles captured on film looking effortlessly cool as they navigate new territories. In a small way, we hope this mini collection embodies their spirit of hope and starting anew.
We will continue to grow and develop this mini collection as time goes on. Slowly adding to a functional series of adaptive garments that can take you from warm Sài Gòn air to cold New York winters.
Created with borderless intention, these unisex pieces can be worn as outerwear to protect us from the sun or as a layering piece to keep warm.
Dat & Vy
Our mini campaign was captured on film by Khuyen Lai, styled by Karen Thao La, and worn by Dat Vinh Tran + Tran Thuy Vy Nguyen (all a part of the Que by Kaarem team, where the photos were taken).
Friends in Denim