a project by KAAREM
Que by Kaarem
Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.
Our team is slowly growing—we’re currently hiring! We’re looking for a store manager to oversee retail operations, sales, client relations, customer service and creative marketing.
Please send a cover letter/bio to share more about journey, along with your CV to firstname.lastname@example.org.
Introducing QUE by KAAREM RESIDENCY / Lưu Trú
The Que by Kaarem Residency is an initiative by Kaarem to celebrate designers, artists and makers rooted in craft. One of our founding principles is the notion of home. We invite the person-in-resident to come and make our space an extension of their home.
The space at Que serves as a platform for collaboration with other creatives, including this residency program whereby all programming and collaborations are curated and selected based on our shared core values of tradition, sustainability and community. It is an exchange of values and ideas between Kaarem and the person-in-resident, to collectively learn and share knowledge. This will be an ongoing dialogue about sustaining artisanal quality and design and connecting local and global communities to Vietnam and the beyond.
QUE by KAAREM RESIDENCY - BAO LA
We are pleased to introduce our first resident, chef Bao La, to Que Upstairs, starting March 18, 2021 for the duration of six months. Bao will be present on-site, cooking and serving his thoughtful food every Thursday, Friday and Saturday. In partnership with Bao, we look forward to developing systems that reduce waste, creating ‘good vibes’ and making tangible garments and objects as mementos.
Bao shared with us his inspiration and methodology at his family’s home in Đà Lạt, Vietnam. To learn more on his musings and how Que came together with Bao, read here.
Current Opening Hours:
or by appointment only
118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam
1-on-1 Video Chat
If you're unable to visit the store physically
or prefer the comfort of shopping from home,
we'll walk you through our space virtually.
Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email email@example.com.
Wishing you were here ~
Enjoy Que Upstairs playlists in the comfort of your home:
Quê của bạn ởi đâu / Where is your hometown?
QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.
KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.
KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.