a project by KAAREM
Que by Kaarem
Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.
September 2020—both our shop and Upstairs are open at a limited schedule.
To ensure everyone feels comfortable, we're limiting visits to one group in the store at a time - to keep a safe distance and for extra private shopping feels : )
Drop by, or make an appointment.
Our team is slowly growing—we’re currently hiring! We’re looking for a bartender and a general assistant. CV’s can be sent to email@example.com.
Current Opening Hours:
Fridays, Saturdays and Sundays, 12-7pm
or by appointment only
Fridays and Saturdays, 5-10pm
118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam
1-on-1 Video Chat
If you're unable to visit the store physically
or prefer the comfort of shopping from home,
we'll walk you through our space virtually.
Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email firstname.lastname@example.org.
Wishing you were here ~
Enjoy Que Upstairs playlists in the comfort of your home:
Quê của bạn ởi đâu / Where is your hometown?
QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.
KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.
KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.