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We're moving! Free U.S. shipping but please expect a much slower shipping timeframe. Use code CALILOVE for 20% off clothing.

Que by Kaarem

a project by KAAREM

Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.

We've reopened!

September 2020—both our shop and Upstairs are open at a limited schedule.

To ensure everyone feels comfortable, we're limiting visits to one group in the store at a time - to keep a safe distance and for extra private shopping feels : )

Drop by, or make an appointment.


Eatery 108 Canteen Pop-Up ở QUE October 16-18! Read more here.

We're Hiring!

Our team is slowly growing—we’re currently hiring! We’re looking for a bartender and a general assistant. CV’s can be sent to

Photo by Đạt Vũ at Que during the pre-event setup for the launch of ‘A Room of One’s Own’, a video by Thy and Trang for Kaarem.

Current Opening Hours:

Store Hours

Que Boutique
Fridays, Saturdays and Sundays, 12-7pm
or by appointment only

Café Hours

Que Upstairs
Fridays and Saturdays, 5-10pm


118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam



Stay up to date by subscribing to our newsletter and following @quekaarem.


(coming soon)

1-on-1 Video Chat

If you're unable to visit the store physically or prefer the comfort of shopping from home, we'll walk you through our space virtually.

Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email

Wishing you were here ~
Enjoy Que Upstairs playlists in the comfort of your home:

Que's playlist I: "eeeoo"

Que's playlist II: "c u pstairs"

About Us

Quê của bạn ởi đâu / Where is your hometown?

QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.

KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.

KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.

Official Grand Opening is postponed until further notice. Stay safe everyone!

Cù Rú Moonshine Pop-Up ở QUE on October 1st!
Read more here.