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Que by Kaarem

a project by KAAREM

Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.

We're Hiring!

Our team is slowly growing—we’re currently hiring! We’re looking for a store manager to oversee retail operations, sales, client relations, customer service and creative marketing.

Please send a cover letter/bio to share more about journey, along with your CV to

Photo by Đạt Vũ at Que during the pre-event setup for the launch of ‘A Room of One’s Own’, a video by Thy and Trang for Kaarem.

Introducing QUE by KAAREM RESIDENCY / Lưu Trú

The Que by Kaarem Residency is an initiative by Kaarem to celebrate designers, artists and makers rooted in craft. One of our founding principles is the notion of home. We invite the person-in-resident to come and make our space an extension of their home.

The space at Que serves as a platform for collaboration with other creatives, including this residency program whereby all programming and collaborations are curated and selected based on our shared core values of tradition, sustainability and community. It is an exchange of values and ideas between Kaarem and the person-in-resident, to collectively learn and share knowledge. This will be an ongoing dialogue about sustaining artisanal quality and design and connecting local and global communities to Vietnam and the beyond.


We are pleased to introduce our first resident, chef Bao La, to Que Upstairs, starting March 18, 2021 for the duration of six months. Bao will be present on-site, cooking and serving his thoughtful food every Thursday, Friday and Saturday. In partnership with Bao, we look forward to developing systems that reduce waste, creating ‘good vibes’ and making tangible garments and objects as mementos.

Bao shared with us his inspiration and methodology at his family’s home in Đà Lạt, Vietnam. To learn more on his musings and how Que came together with Bao, read here.

Due to the current COVID-19 situation, we are limited in the amount of people that can be in our space at one time. To ensure everyone is safe, we are dividing the Opening Night into two seatings:

(A) 5:30pm — 7:30pm
(B) 8:00pm — 10:00pm

RSVP: Reservation Link for Opening Night 3/18

P*lease note, our space is not a formal restaurant therefore, there aren't pre-assigned seats. It's more of a sit where you please :). This reservation is to ensure we don't exceed capacity. We will do our best to accommodate you and your party!

Please note your spot will only be held for 30 minutes from the selected start time, if you are not present within that timeframe your spot will be given to the next walk-in.

Current Opening Hours:

Store Hours

Que Boutique
Thursday-Sunday, 12-7pm
or by appointment only

Café Hours

Que Upstairs
Thursday-Saturday, 5-10pm


118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam



Stay up to date by subscribing to our newsletter and following @quekaarem.


(coming soon)

1-on-1 Video Chat

If you're unable to visit the store physically or prefer the comfort of shopping from home, we'll walk you through our space virtually.

Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email

Wishing you were here ~
Enjoy Que Upstairs playlists in the comfort of your home:

Que's playlist I: "eeeoo"

Que's playlist II: "c u pstairs"

Que's playlist III: "celebration :-)"
'good vibes' sunday, thinking about summer & post-saturday evening eating and drinking festivities amongst friends ♡

Que's playlist IV: "NYE Playlist ‘Vui Vui 1.0’ ♡"
welcoming 2021!

About Us

Quê của bạn ởi đâu / Where is your hometown?

QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.

KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.

KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.

  1. Lucky Lì Xì Silk Envelope Pouch - Red Floral
  2. Hand-Embroidered Lunar New Year Wish Trinket ~ Thọ / Longevity

Official Grand Opening is postponed until further notice. Stay safe everyone!