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Que by Kaarem

QUE
a project by KAAREM

Coming Soon 2020.

Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.

Pre-Opening Hours:

Store Hours

Que Boutique
by appointment only

Café Hours

Que Upstairs
As of 3/14/20 - temporarily closed until further notice.

Address

118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam

Contact

alo@quekaarem.com

Social

Stay up to date by subscribing to our newsletter and following @quekaarem.

Instagram
Facebook

Website

quekaarem.com
(coming soon)

About Us

Quê của bạn ởi đâu / Where is your hometown?

QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.

KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.

KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.