a project by KAAREM
Que by Kaarem
Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.
September 2020—both our shop and Upstairs are reopened at a limited schedule. To ensure everyone feels comfortable, we're limiting visits to one group in the store at a time - to keep a safe distance and for extra private shopping feels : ) Drop by, or make an appointment.
November 2020—we're now open on Thursdays!
Downstairs (Shop): Thursday to Sunday, 12pm to 7pm
Upstairs (Bar): Thursday to Saturday, 5pm to 10pm
For Tết this year, QUE is excited to introduce reusable Bao Lì Xì / Lucky Lì Xì Silk Envelope Pouches and Dây Câu Chúc / Hand-Embroidered Lunar New Year Wish Trinkets—both available in-store starting today! The Bao Lì Xì symbolizes peace and goodness. Elders gift them to their children and grandchildren as a gesture to bring good health, happiness, and strength. Friends gift them to each other to wish one another a year filled with luck (something we could all use a bit of!).
Read more about the Tết Collection.
Our team is slowly growing—we’re currently hiring! We’re looking for various roles in creative, operations and food & beverage. Please send a cover letter/bio to share more about journey, along with your CV to email@example.com.
Current Opening Hours:
or by appointment only
118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam
1-on-1 Video Chat
If you're unable to visit the store physically
or prefer the comfort of shopping from home,
we'll walk you through our space virtually.
Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email firstname.lastname@example.org.
Wishing you were here ~
Enjoy Que Upstairs playlists in the comfort of your home:
Quê của bạn ởi đâu / Where is your hometown?
QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.
KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.
KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.