a project by KAAREM
Coming Soon 2020.
Que by Kaarem
Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.
We're excited to announce
we're re-opening store hours this weekend!
Starting Friday, April 24th, our shop will be available to visit on Fridays and Saturdays. To ensure everyone feels comfortable, we're limiting visits to one person in the store at a time - to keep a safe distance and for extra private shopping feels : )
Drop by, or make an appointment.
As a gesture of gratitude, everything else in-store is 20% off.
1-on-1 Video Chat
If you're unable to visit the store physically
or prefer the comfort of shopping from home,
we'll walk you through our space virtually.
Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email firstname.lastname@example.org.
Fridays and Saturdays, 12-7pm
or by appointment only
As of 3/14/20 - temporarily closed until further notice.
118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam
Quê của bạn ởi đâu / Where is your hometown?
QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.
KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.
KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.