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QUE
a project by KAAREM
Coming Soon 2020.
Que is KAAREM's first brick-and-mortar, located down a hẻm in a refurbished home in Bình Thạnh, Sài Gòn. We invite you, our dear friends & family, to join us as we develop this space ♡.
Official Grand Opening is postponed until further notice. Stay safe everyone!
We're excited to announce
we're re-opening store hours this weekend!
Starting Friday, April 24th, our shop will be available to visit on Fridays and Saturdays. To ensure everyone feels comfortable, we're limiting visits to one person/group in the store at a time - to keep a safe distance and for extra private shopping feels : )
Drop by, or make an appointment.
If you're unable to visit the store physically
or prefer the comfort of shopping from home,
we'll walk you through our space virtually.
Send us a message to schedule a 1-on-1 video chat.
DM or FB @quekaarem or email alo@quekaarem.com.
Que Boutique
Fridays, Saturdays and Sundays, 12-7pm
or by appointment only
Que Upstairs
currently closed, stay safe everyone!
118 Pham Viet Chanh
Phuong 19, Binh Thanh District
Ho Chi Minh City, Vietnam
alo@quekaarem.com
Stay up to date by subscribing to our newsletter and following @quekaarem.
Instagram
Facebook
quekaarem.com
(coming soon)
Que's playlist I: "eeeoo"
Que's playlist II: "c u pstairs"
Quê của bạn ởi đâu / Where is your hometown?
QUE is KAAREM’s cozy new home in Bình Thạnh, Sài Gòn. QUE (wɛ˧˧) serves as a physical place of meeting with the purpose of creating conversations and connections through craft, design and art. We hope that our designs, garments, and shared meals foster community and collaboration here in Vietnam and around the world.
KAAREM (kä·rəm) is a contemporary design brand rooted in Vietnamese tradition, including its signature use of a handcrafted áo dài blind stitch. Each piece is made with care in KAAREM’s design and production studio just three blocks down the road from QUE.
KAAREM’s name comes from the phonetic way our parents’ generation would pronounce crème -- an anachronistic way of saying ice cream in Vietnamese. With an accent, QUE can refer to hometown. With the accent removed, QUE can refer to a cone -- like an ice cream cone ;) Welcome.
Kaarem's creative director Chuong Pham, makes bread at Que by Kaarem’s café-bar-kitchen, Que Upstairs, a space of experimentation and gathering. Chuong began making bread based on his interest in fermentation and enduring desire to transform raw materials into something that can be enjoyed by and shared with others.
A photo story featuring Si and Uyen in the unisex tạp dề / apron. This apron was initially designed for the team at Kaarem studio and Kaarem’s café-bar-kitchen in Saigon, Que Upstairs.
Inspired by the initial growth of mushrooms found under cây Tùng Thơm at Que’s garden; Kaarem’s studio director and tender of plants set out to create a hat that evokes the mushroom’s spirit and to help shield us from UV rays whilst keeping us cool. The result is a lightweight, foldable and reversible hat with seams kept to a minimum that can take the wearer into any activity they embark upon. Below is documentation of some friends in Saigon wearing the Mushroom Bucket Hat in different contexts.
We made a tutorial (with a downloadable pattern) on how you can make your own mask without a sewing machine, using commonly found fabric in your home.
We hope that you are doing as well as possible during this time and finding ways to take care of your families, communities and yourselves. Thank you for being a part of our community. We look forward to the future together.
We’re so grateful that friends near and far have joined us in warming our space so far. The store is ~ 𝒃𝒚 𝒂𝒑𝒑𝒐𝒊𝒏𝒕𝒎𝒆𝒏𝒕 𝒐𝒏𝒍𝒚 ~ and the upstairs café is closed until further notice. We will keep you informed as things change.
Que Upstairs is proud to invite Hết Sẩy, a wife and husband duo from San Jose, California. Duy An and Hieu focuses on the food and vibes from East Side San Jose (ESSJ) and the Mekong Delta. Join us this Friday, March 13th, 5-10pm, at Hết Sẩy's Pop-up in our Bình Thạnh space.
Que by KAAREM's upstairs space is opening for the first time this Friday and Saturday. We'll be serving cozy drinks and bread by Chuong. Rice wine cocktails, organic wines and homemade sourdough bread will be available for purchase.
For our fifth anniversary, we collaborated with Marou Chocolate, Vietnam’s premier pod-to-bar chocolate maker, to create a limited chocolate bar that brings together incredible flavors from Vietnam. Marou developed a custom chocolate highlighting in-season tamarind. Rice Creative, Marou’s long-time design partner, developed a packaging design that represents the collaboration: exquisite handcraft, layering, draping, and pure forms.
