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Photos from a visit to artist Ngô Đình Bảo Châu’s studio in Saigon, a creative space where she both produces her own work and shares her passion through teaching. On most days, the studio holds multiple rhythms at once. It is where Bảo Châu develops her painting and drawing practice, while also opening that process to others, guiding students in developing their own artistic skills. Practice and pedagogy coexist here, shaping a space that feels both deeply personal and quietly communal. It’s a place where her creative work and mentorship naturally come together. For Kaarem, the visit unfolded through an ongoing conversation. Our creative director, Chương Phạm, has been studying figure drawing with Bảo Châu, returning each week to the discipline of observation, repetition, and patience. What began as a class became a dialogue: between teacher and student, artist and process, garment and gesture. We photographed Bảo Châu in her studio, in between moments of instruction, where attention shifts fluidly between her own work and the work of those she teaches.
In Sài Gòn, homes often carry more than one life — a place to live, to work, to create. Our studio was once a home, and in many ways, it still is. Among fabric, thread, and sketches stands the cabinet that once belonged to our grandparents. It holds not only our tools but also traces of memory — a quiet witness to the lives, care, and stories passed from one generation to the next. Through the memories shared by our family, we see how a single piece of furniture can carry joy, curiosity, and love across decades, connecting the past to the present in ways both tangible and deeply felt.
Celebrating the heart of our town this Mother's Day in our photo series Rooted in Love: Motherhood. We had the honor of collaborating with the talented Brigitte Park to capture the beauty and strength of local mothers, as parenting comes in all shapes and forms. These photographs tell a unique story of love, resilience, and the incredible bond of motherhood. Each mom shared their reflection around the journey and precious moments with their children around iconic Santa Barbara locations.
Inspired by the tradition of wearing new clothes to welcome the New Year, Tết, this zero-waste collection gives new life to leftover fabric, creating garments that carry forward the spirit of renewal. Designed for the Lunar New Year yet versatile enough to wear year-round, the collection features details that allow for modularity—transforming festive outfits into dynamic, practical, and multi-functional everyday wear without waste.
In this photo editorial and interview, we delve into the vibrant world of artist Loan Chabanol, whose multifaceted creations bridge Paris and Los Angeles. Loan’s work, including her "Cotton Candy" series, reflects a deep connection to her diverse heritage and personal experiences. Conducted by Trang Nguyen of Kaarem and beautifully captured through the lens of photographer Cristina Trayfors, this feature offers an intimate glimpse into Loan’s artistic journey. Our conversation explores how her Vietnamese roots and artistic evolution shape her creative vision.
A collaborative series featuring Rolini Pineda, photographed by Andinh Ha and Chuong Pham. Amidst the bustling city of Saigon, this mid-afternoon series captures serene moments at Que by Kaarem space, offering a tranquil escape for reflection, appreciation, and a peaceful pause from the outside rush.
A photo series featuring the new Spring/Summer 2024 collection.
We found inspiration from the Thuỷ Triều Mango tree, which was named by the local people because it's widely grown on the edge of Thuỷ Triều lagoon in Cam Ranh Bay.As a perennial plant, the tree grows strongly in sunny, windy, and sandy areas, with few storms due to the shelter of the bay, and has overcome many droughts to continue to bear abundant fruit. Therefore, the fruit always has the rich sweetness of the sea and the bright yellow color of the sun when ripeMore than 100 years ago, the French came to Vietnam and brought with them mangos originating from India. From then, they're sprouted and developed over time. Up to now, Thuy Trieu Mango is considered a natural fruit, but is rarely developed commercially, becoming a small gift to share with friends and neighbors.
With Katie Kwan and Valerie Luu at Abacus Row, photography by Cynthia Mai Ammann.
The Ho Chi Minh City Museum of Fine Arts is a favorite place to take refuge from neverending hustle of Saigon. It’s a melding of Art Deco, French Colonial, and auspicious symbolism that is somehow minimal and to the point. Every time I visit, I notice a new-to-me detail that pours into my design thinking.
Introducing the Lunar New Year 2024 collection. The blue sky is full of flying swallows, signaling the return of spring, bringing with it warm rays of sunlight and sprouting buds. Listen to the sounds of new life, hope, togetherness and happiness spreading in the spring air. A small swallow bird is meticulously folded with the hope of bringing many wishes for a happy new year for family and friends.
Photos of Thảo Vy moving between the downstairs and upstairs, reminiscing the warmth and memories. Upstairs, there's a shift to a more open atmosphere. Each space hosts its own events, with friends and new acquaintances. The connection of the two levels weaves together fond memories.
An editorial featuring Nguyễn Hiếu Ngọc in our Orchid Roots, a collection of our roots printed silk organza.
MOTION, a photography series by Donalrey Nieva, featuring Juhi Puri in the Spring/Summer 2023 collection. This series is inspired by the movement of space, people, and time.
A photography series in collaboration with Abacus Row, featuring Rachel Khong.
A series capturing moments of fleeting morning shadows around the neighborhood. Featuring artist Dolly Ave in the Lunar New Year Collection, photographed by Amanda Thơ Phạm.
A series featuring artist Ngô Đình Bảo Châu in the Lunar New Year ~ Tết Collection 2023.
A series capturing the contributions of Vietnamese culture in NYC’s Chinatown. Featuring Genevieve Tam and Romy Saadi, photographed by Kyle Lui.
Located at the end of a very quiet alley in the heart of Saigon, we spent the morning with Café Slow co-founders, Nguyễn Phương Quỳnh and Nguyễn Anh Phương.
A series capturing the moments spent yearning for spring’s arrival. Featuring Jie Zhang, photographed by Amanda Thơ Phạm.
A photography series featuring artist Ngô Đình Bảo Châu in Kaarem classics, made for everyday, every occasion, all year round.
An afternoon of play with friends in Dumbo. A series photographed by Amanda Thơ Phạm featuring Alex Nguyễn and Xoài Phạm in Kaarem florals.
On a warm Saigon day, around the neighborhood at Que, friends meet for a midday break, to find moments of adventure, calmness and rejuvenation. A series featuring Đạt Vũ and Karen-Thảo Nguyễn La in our linen classics.
An editorial by Amanda Thơ Phạm and Linda Ha, featuring Kaarem outfits for Tết.
We spent a day with Nguyễn Thùy Dương (TyhD) at Que, photographing the collection in the home which houses Kaarem’s garments and the ceramics that inspired this collection.
Introducing Áo Tuý, a relaxed button-up unisex shirt with a slightly cropped sleeve and a square collar. Features front placket and handsewn hidden button panels, and a front side seam pocket. A growing collection of people #wearingkaarem Sot shirt.
Arlette Quỳnh-Anh Trần assumes many roles—increasingly on the quest to obtain indefinability in her output; she moves fluidly between artist, academic-researcher, curator, collective member, and catalyst. At her new home: Mài Apartment, we talk circles, global references, borderless style and dust phobias. The apartment design, led by Arlette, is a culmination of three years of effort, intersecting schools of thought and many individuals—Mài, meaning to hone or to polish.
In Photo Dialogue: a new visual series inviting friends to converse with us through images — ours, formally documented and theirs, informal snapshots. In this series, we exchange images with visual artist Ngô Đình Bảo Châu. We had the opportunity to document her solo show: Towards Realist Socialization / trông thật khác, nhìn thực giống, during her week of install. Curated by Arlette Quỳnh-Anh Trần at Galerie Quynh.
Reunited at the Waterfall House. A photography series by Donalrey Nieva. The sharp mid-afternoon rays of summer in the Catskills, a thunderous and mesmerizing backyard waterfall, and a 70's A-frame home made for an ideal setting to enjoy some of nature's finest theatre.
A glimpse into Cát Tiên’s sphere, perched away from the noise of the city. Cát Tiên spends a day at home in thoughtful movements.
A photography series by Andinh Ha featuring Amanda Luu in Spring/Summer 2020 collection. In collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. no.4.
Celebrating Moms everywhere by featuring some of our favorite people: Anna Dinh, and her daughter Pali. We were delighted for their visit to our studio in Saigon and we took a walk with them around our neighborhood.
A photography series by Angelo Calilap and Donalrey Nieva. Introducing Kaarem unisex styles, worn by Angelo and Donalrey at the Barbican Centre, a brutalist architectural gem in London.
A photography series by Studio Étincelle featuring mẹ con, mother and daughter, Aimee Anh Thu Luu and Amanda Luu. Series set in San Francisco in collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. no.4.
A series photographed by Andinh Ha featuring Tasnim Ahmed. Life with color against a dark background, the gratitude of replenishment, a moment to look inward, the joy in a cup of hot tea and freedom to run where you please.
A photography series by Andinh Ha featuring Michelle Phanh.
The sharp mid-afternoon rays of summer in the Catskills, a thunderous and mesmerizing backyard waterfall, and a 70's A-frame home made for an ideal setting to enjoy some of nature's finest theatre. A photography series by Donalrey Nieva.
A photography series in collaboration with Rosie Li and Michael Yarinsky for the debut of Pebble. Photography by Charlie Schuck.
By spending time with florals, we develop a closeness with nature and explore its inward beauty. We see the perfection in imperfections and observe the interplay between light and shadow. We welcome spring with the constant Camellia and its foliage. Photography series in collaboration with Fernando Kabigting of FDK Florals, featuring Tracy Ju.
A series photographed by Amanda Tho Pham featuring Minh Hiếu.
In collaboration with Fernando Kabigting of FDK Florals, we drift into the soft current within a sea of grass. Featuring Tracy Ju and the new Xu Xa Collection.
The Xà Cừ trees (Khaya senegalensis) once lined Tôn Đức Thắng street, one of the oldest streets in the center of Sài Gòn. Many of the trees lining this road were planted since the late 1860s to early 1870s. It is often when things are lost that we start to notice them. Featuring our custom print, the Khaya Print, inspired by the barks of the Xà Cừ trees.
A series photographed by Andinh Ha featuring An Vo in collaboration with Radnor.
A series featuring Michelle Phanh, photographed by Pavielle Garcia and styled by Diane Lin.
A series featuring Michelle Phanh, photographed by Pavielle Garcia and styled by Diane Lin.
A series photographed by Donalrey Nieva featuring Frances Li.
A series featuring Michelle Phanh.
Introducing Xu Xa, a collection of pieces for any outfit or occasion.
A boat ride with Trang Pham through the ports of Saigon.