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Introducing the Tết Collection

Stories – January 2021

For Lunar New Year 2021, we are excited to introduce the Tết Collection , featuring reusable Bao Lì Xì / Lucky Lì Xì Silk Envelope Pouches and Dây Câu Chúc / Hand-Embroidered Lunar New Year Wish Trinkets , which symbolize peace and goodness.

  1. Amber Short Sleeve Mockneck Jacquard Top - Navy Swirls
  2. Bambu Relaxed Wide Split Leg Jacquard Pant - Navy Swirls
  3. KIDS Ease Unisex Pocket Pant w/ Elastic - Lemon

Cô Chi and her grandson.

  1. Lucky Lì Xì Silk Envelope Pouch - Red Floral
  2. Hand-Embroidered Lunar New Year Wish Trinket ~ Phúc / Happiness

Elders give Lì Xì envelopes to their children and grandchildren as a gesture to bring good health, happiness and strength. Friends give them to each other to wish one another a year filled with luck (something we could all use a little bit of!).

  1. Hand-Embroidered Lunar New Year Wish Trinket ~ An / Peace
  2. Lucky Lì Xì Silk Envelope Pouch - Red Floral

Bao Lì Xì /
Lucky Lì Xì Silk Envelope Pouches

A zero-waste product, these Lì Xì pouches are made in our studio with 100% silk remnant fabric.

Available in a majestic red , monochromatic floral pattern, representing luck, and a luscious buttery yellow , naturally dyed with bael leaves, representing prosperity.
(View the Tết Collection )

The pouches are also the perfect size for a Dây Câu Chúc / Hand-Embroidered Lunar New Year Wish Trinket and doubles as safe keeping for future trinkets.

  1. Hand-Embroidered Lunar New Year Wish Trinket ~ Thọ / Longevity
  2. Lucky Lì Xì Silk Envelope Pouch - Red Floral

Dây Câu Chúc /
Hand-Embroidered Lunar New Year Wish Trinkets

Dây Câu Chúc / Hand-Embroidered Lunar New Year Wish Trinkets , part of our zero-waste initiative, are made in our studio with 100% silk crepe de chine remnant fabric.

The trinkets are entirely handmade; featuring a hand-drawn, then hand-embroidered word, finished with a handmade tassel created with thread from our previous collections.

An — peace
Phúc — happiness
Lộc — prosperity
Thọ — longevity (for good health!)

With four different ‘wishes,’ you can choose to wish those in your life with peace, happiness, prosperity, longevity (for good health!), or all four.

Wish Trinket fits perfectly inside the silk pouch.

  1. Hand-Embroidered Lunar New Year Wish Trinket ~ Phúc / Happiness
  2. Lucky Lì Xì Silk Envelope Pouch - Red Floral
  1. Hand-Embroidered Lunar New Year Wish Trinket ~ Thọ / Longevity
  2. Lucky Lì Xì Silk Envelope Pouch - Yellow

The wish trinket is designed to fit inside a Bao Lì Xì / Lucky Lì Xì Silk Envelope Pouch , to be unveiled by the receiver. They can be purchased separately—to adorn apricot and peach blossom trees or one’s Tết outfit.

Hanging a wish trinket on our fruit & flower arrangement. Vase by Chuong Pham.

  1. Hand-Embroidered Lunar New Year Wish Trinket ~ Lộc / Prosperity
  1. Hand-Embroidered Lunar New Year Wish Trinket ~ Thọ / Longevity
  2. Amber Short Sleeve Mockneck Jacquard Top - Navy Swirls

Direct from the Kaarem production studio #kaaremstudio—to you—to the receiver, the pouches are priced at cost. Much intention was given to keep the price point accessible. Simply, it is a product that the studio team wanted to create, and to share the spirit of the new year with everyone. <3

  1. Jar Sleeveless Back V Panel Dress - Crimson Red
  2. Hand-Embroidered Lunar New Year Wish Trinket ~ An / Peace

Handcrafted by the Studio Team

Each piece was entirely handcrafted in our studio - from the cutting, stitching, embroidery, to the tassel-making.

Floral weaved silk fabric, delicately cut.

The tassels are handcrafted using thread from our past collections.

Drawn and embroidered by hand by the Kaarem team.

The perfect comb to smooth out the thread.

Tầm xuân Lì xì

A note from Kaarem's studio director, Khuyên Lại on the intention behind the Lì xì & Trinket:

Phong tục mừng tuổi đầu năm mỗi khi Xuân đến, tiền trong bao lì xì là tiền đem lại sự may mắn, an lành và tốt đẹp, người lớn lì xì trẻ con để mừng tuổi mới, người già nhận lì xì chúc sức khoẻ của con cháu, bạn bè lì xì nhau để chúc năm mới may mắn.

Kaarem đã dùng những miếng vải lụa vụn để làm nên những bao lì xì xinh xắn, để đựng hy vọng, may mắn và cả lộc cho một năm mới an lành. Chất liệu vải mang ý nghĩa tốt đẹp lâu dài cũng như bạn có thể sử dụng để cất những vật nhỏ bé.

Ngoài ra Kaarem cũng giới thiệu những dây chúc tết “An - Phúc - Lộc - Thọ”. Tất cả đều được làm bằng tay, từ vẽ chữ, thêu tay đến tạo hình dáng. Nó như món quà nhỏ mang lại câu chúc an lành, hạnh phúc, tài lộc, sức khỏe, Dây Chúc tết có thể để trong bao lì xì như một câu chúc bạn gửi đến cho người thân và bạn bè, Nó cũng dùng để trang trí trên cây Mai - cành Đào, hay gắn lên đồ mặc ngày tết.

Trao tay - nhận yêu thường để mong một năm an lành, tài lộc và hạnh phúc.

Kaarem Studio Team #kaaremstudio

Chúc mừng năm mới! Happy lunar new year!

Shop the Tết Collection

Available for purchase on our website and at QUE, our brick-and-mortar in Saigon.

Shop the Tết Collection here.

p.s. ’99’ is a lucky number in Vietnamese numerology!

Kaarem's Tết List

A few fun ways to welcome the new year:

✿ LOOK ✿

An editorial by Amanda Thơ Phạm and Linda Ha, featuring Kaarem outfits for Tết.

Tết is a time to gather, pay respects to ancestors, welcome Spring and celebrate the New Year. We carry on the rich traditions of Tết to celebrate and connect with our Vietnamese heritage. In moments where the future seems uncertain, connecting to our past gives us an opportunity to find a light to move forward.

Link: Tết Traditions

✿ LISTEN ✿

Some of our favorite videos to welcome the spirit of spring.

Link: QUE's Tất Niên Tết Video Playlist

✿ EAT ✿

We are beyond thrilled to bring Australian-Vietnamese chef / person of the world, Bao La, back for another pop-up at QUE in Saigon on January 29th and 30th!

This edition, Bao created a Lunar New Year’s Eve Reunion Dinner menu for Tất Niên Tết. A little bit decadent—this feast is intended to be shared with friends and family; to celebrate the end of the year and bring good wishes for the year ahead <3.

Link: Bao La x QUE Dinner Pop-Up for Tất Niên Tết

✿ MAKE ✿

We love how Diep Tran and The Banh Chung Collective have organized and inspired so many people in the U.S. to take on this tradition of collective Bánh Chưng making! With the support of Red Boat Fish Sauce, The Banh Chung Collective is going digital for this year. Purchase a Bánh Chưng kit or jsut a communal zoom ticket for February 6th and 7th.

Link: The Banh Chung Collective

✿ TẾT OUTFITS ✿

We've curated a selection of Tết Outfits for the Lunar New Year!

Link: Tết Outfits

✿ POP-UP SHOP ✿

San Francisco! Lunar New Year Pop-Up by Abacus Row from February 3-26th!

A pop-up of symbolic goods to prepare for the new year and to celebrate the arrival of spring. Alongside the release of Abacus Row's limited Lunar New Year collection, they've curated a shop of florals, fruits, apparel (Kaarem!), accessories and festive home goods to express hopeful and auspicious wishes for the year ahead. Shaped by the rituals and customs of our Vietnamese and Chinese heritages, our lunar new year pop-up is our own expression of these traditions.

Link: Lunar New Year Pop-Up Shop by Abacus Row

✿ ART ✿

Tết Installation at QUE!

The Kaarem studio team created beautiful origami cranes using 100% silk remnant from the studio. Each crane was carefully cut, fold and iron, bringing life again to the fabric remnant.

Link: QUE by Kaarem

✿ LUCK ✿

From our studio to you, read more about the making of our handcrafted silk Lì Xì and Wish Trinkets.

Also, a second small batch coming next week! Order yours today to arrive by the Lunar New Year.

Link: Introducing the Tết Collection

  1. Hand-Embroidered Lunar New Year Wish Trinket ~ An / Peace