Just over a year ago, we began a collaborative working relationship with Joshua James Breidenbach, Co-Founder of Rice Creative (@thisis.rice). Over several discussions (and lots of natural wine) Josh helped us create what is now our logo and a facilitated a customized type, unique to us. With strong support from @xyz_displaay, they developed a Vietnamese ready version of their typeface for QUE by KAAREM. A few tangible things were designed; hang tags, cards and stickers, but as the last year would have it, some of the best things really are slow & steady :-)*´

We are excited to share that after a spin around the sun, we now have our ‘Official’ Que tote bag! The brand statement in the Que typeset, and screen-printed on our reusable tote bag. It is a bilingual bag that tells the story of where our name ‘Que’ comes from and how it coincides with ‘Kaarem’. We look forward to sharing this story with you and seeing it float around the real world 🌎.

We have a limited run of the @quekaarem tote bags from Saigon, Vietnam, now available for purchase on kaarem.com.

Credits: Joshua Breidenbach, Anna Dinh, Karen Thao La, Chuong Pham, Kathy Minh Bach
Photography: Dat Vinh Tran