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Features

Editorials – May 2021

Que by Day: Double Linen

On a warm Saigon day, around the neighborhood at Que, friends meet for a midday break, to find moments of adventure, calmness and rejuvenation. A series featuring Đạt Vũ and Karen-Thảo Nguyễn La in our linen classics.

Events – May 2021

Garden of Flowers Pop-Up in San Francisco

Abacus Row is kicking off a series of projects in the shop around intimate memories of family. We are excited to be part of it with a Kaarem pop-up from May 6-26. Address: 1256 Mason Street, San Francisco, CA.

Stories – March 2021

Special Collaboration Notebook with Tammy Nguyen + Pigeon Passenger Press

We are excited to announce a limited edition notebook as part of a special collaboration with artist Tammy Nguyen and Passenger Pigeon Press. Inspired by KAAREM’s use of materials, and attention to craft and structure, Tammy created a book composed of one signature and two pocket matrixes. The transparent colored and middle folios are created by folding in asymmetrical and symmetrical ways that provide spaces for your safekeeps, thoughts, and what-nots.

Events – March 2021

Stop Asian Hate

The recent and ongoing attacks on the AAPI community has been painful, frustrating and infuriating. As children of refugees, we are reminded of the subtle everyday racism and the anti-Asian violence we’ve dealt with growing up. Please join us in one of the few collective efforts to fundraise to Stop Asian Hate and Anti-Asian violence, and raise funds for the victims of the Atlanta hate massacre.

Stories – March 2021

Que by Kaarem Residency: In Conversation with Bao La, Chef

We are pleased to introduce our first resident, chef Bao La, to Que Upstairs, starting March 18, 2021 for the duration of six months. Bao will be present on-site, cooking and serving his thoughtful food every Thursday, Friday and Saturday. In partnership with Bao, we look forward to developing systems that reduce waste, creating ‘good vibes’ and making tangible garments and objects as mementos. Bao shared with us his inspiration and methodology at his family’s home in Đà Lạt, Vietnam. To learn more on his musings and how Que came together with Bao, read here.

Stories – March 2021

48 Hours with Chef Bao La in Đà Lạt

We had the pleasure of documenting and spending 48 hours with chef Bao La in Đà Lạt, Vietnam, in the form of a visual journal with snapshots taken by Chuong Pham and Karen Thao La.

Stories – February 2021

A Nụ / Bud For Spring

Say hello to the newest addition to our denim family. Introducing Mũ Nụ / Unstructured Denim Bud Hat. The form is based on the shape of a ‘bud’; the sewn lines follow the curves, mimicking the petals of a flower. It is a light everyday hat that is a bit stretchy and a lot mysterious, with a deep crown and two elastic straps on the inner band for extra comfort and to ensure it doesn’t blow away. The denim hat is a part of our growing unisex collection—created with borderless intention and can be worn to protect us from the sun or to keep warm. 100% cotton - it is made from deadstock remnant fabric and is perfect for everyday wear because IT IS ALWAYS HAT WEATHER.

Stories – February 2021

At the Market with Levi Oi

In preparation for our favorite time of the year, Tết (Vietnamese Lunar New Year), we ventured out to the local market at Chợ Thị Nghè with German-Vietnamese DJ, Levi Oi—bringing and sharing her good energy!

Stories – January 2021

Bao La x QUE Tất Niên Tết Dinner Pop-Up

SAIGON—We are beyond thrilled to bring Australian-Vietnamese chef / person of the world, Bao La, back for another pop-up at Que! This edition, Bao created a Lunar New Year’s Eve Reunion Dinner menu for Tất Niên Tết. A little bit decadent—this feast is intended to be shared with friends and family; to celebrate the end of the year and bring good wishes for the year ahead <3.

Events – January 2021

Lunar New Year Pop-Up in San Francisco

We are excited to be part of Abacus Row's Lunar New Year Pop-Up in San Francisco! Save the dates: February 3-26th! A pop-up of symbolic goods to prepare for the new year and to celebrate the arrival of spring. Alongside the release of Abacus Row's limited Lunar New Year collection, they've curated a shop of florals, fruits, apparel (Kaarem!), accessories and festive home goods to express hopeful and auspicious wishes for the year ahead. Shaped by the rituals and customs of our Vietnamese and Chinese heritages, our lunar new year pop-up is our own expression of these traditions.

Stories – January 2021

Introducing the Tết Collection

For Lunar New Year, we are excited to introduce the Tết Collection, featuring reusable Bao Lì Xì / Lucky Lì Xì Silk Envelope Pouches and Dây Câu Chúc / Hand-Embroidered Lunar New Year Wish Trinkets, which symbolize peace and goodness.

Stories – December 2020

Introducing Kaarem Denim

Introducing KAAREM Denim. We looked backwards to move forward. 💙 An exploration into utilitarian, everyday fabric, reinterpreted our way.

Editorials – December 2020

Home Away From Home

We spent a day with Nguyễn Thùy Dương (TyhD) at Que, photographing the collection in the home which houses Kaarem’s garments and the ceramics that inspired this collection.

Events – November 2020

Habibà Kitchen Pop-Up ở QUE

Through a shared love for breadmaking, Chuong Pham (Kaarem) and Youssef El Hamdaouy (Habibà Kitchen), found each other through a field of IG posts. Several DM’s later, they discovered their common appreciation for ‘bold bakes’ and making things from scratch. Alas, we have the fruits of these initial conversations and are excited to bring Habibà to Que this weekend!

Events – November 2020

Chef Bao La Pop-Up ở QUE

One Night Only! Bao La x Que pop-up this Saturday, November 14, 2020 from 5 to 10pm. Chef Bao La is flying solo in our home-style kitchen with a plant-based menu. We couldn't be more excited to share the fresh & tasty offerings Bao has come up with. Ingredients are inspired by the numerous places Bao has lived and as much as possible, ingredients are locally sourced. With an emphasis on accessibility, the menu was created with the atmosphere in mind—eating delicious, nourishing food, whilst sipping natural wine and listening to good tunes (in the case, a comprehensive dad rock playlist, care of Bao himself).

Editorials – October 2020

Friends Wearing Áo Tuý / Sot Shirt

Introducing Áo Tuý, a relaxed button-up unisex shirt with a slightly cropped sleeve and a square collar. Features front placket and handsewn hidden button panels, and a front side seam pocket. A growing collection of people #wearingkaarem Sot shirt.

Lookbooks – October 2020

Inspiration: Clay Swirls

For Fall/Winter 2020, we found inspiration from clay indigenous to three distinct provinces in Vietnam: Bình Hòa - White Clay, Lâm Đồng - Red Clay, and Vĩnh Long - Black Clay.

Events – October 2020

Eatery 108 Canteen Pop-Up ở QUE

Long time supporter of Que and Kaarem, Moon (Heewon), is a the maker behind Eatery 108's healthy delicious vegan treats. We are so excited to announce that 108 is coming to our space this weekend.

Events – September 2020

Cù Rú Moonshine Pop-Up ở QUE

Local favorite Cù Rú Bar is coming down from Đà Lạt this Thursday, October 1st for a special one evening only Pop-Up at Que Upstairs in Saigon from 5 to 11pm. They’re bringing their signature rice wines & installing a lantern installation for Têt Trung Thu.

Stories – September 2020

Kaarem Kids Everyday

We are delighted to introduce KAAREM KIDS—Chị Chị Em Em is a miniature version of our bestselling Ease / Nhiên pants and An top. This everyday set, Chị Chị Em Em, embodies the spirit of care, protection, joy and love. Chị Chị Em Em is a three-piece unisex kids set and includes the Ease / Nhiên pant, An top and Gemini / Song Tử bag, designed and produced with care by our Saigon studio team.

Editorials – September 2020

INTERVIEW / Circular Living with Arlette Quỳnh-Anh Trần

Arlette Quỳnh-Anh Trần assumes many roles—increasingly on the quest to obtain indefinability in her output; she moves fluidly between artist, academic-researcher, curator, collective member, and catalyst. At her new home: Mài Apartment, we talk circles, global references, borderless style and dust phobias. The apartment design, led by Arlette, is a culmination of three years of effort, intersecting schools of thought and many individuals—Mài, meaning to hone or to polish.

Editorials – August 2020

In Photo Dialogue with Visual Artist Ngô Đình Bảo Châu

In Photo Dialogue: a new visual series inviting friends to converse with us through images — ours, formally documented and theirs, informal snapshots. In this series, we exchange images with visual artist Ngô Đình Bảo Châu. We had the opportunity to document her solo show: Towards Realist Socialization / trông thật khác, nhìn thực giống, during her week of install. Curated by Arlette Quỳnh-Anh Trần at Galerie Quynh.

Editorials – August 2020

Reunion by Donalrey Nieva

Reunited at the Waterfall House. A photography series by Donalrey Nieva. The sharp mid-afternoon rays of summer in the Catskills, a thunderous and mesmerizing backyard waterfall, and a 70's A-frame home made for an ideal setting to enjoy some of nature's finest theatre. 

Editorials – July 2020

At Home With Cát Tiên

A glimpse into Cát Tiên’s sphere, perched away from the noise of the city. Cát Tiên spends a day at home in thoughtful movements.

Videos – July 2020

A Room of One’s Own

A video by Thy Tran and Trang Doan. ‘A Room of One’s Own’ creates space to engage in dialogue with oneself—a necessary space of reflection. To be able to call a corner of the world one’s own, even if it may be just a small section of a room; to arrange things to one’s liking, which only becomes disorderly by one’s own doing is a pleasure. In this space, Chân Mày sits with their favorite things: a glass of wine, a green pomelo, a taro colored outfit and a white terrazzo bench. The room itself becomes a physical representation of one’s dreams; a quiet and safe space to sit in contemplation; enjoying the simplicity of singular gestures and the passing of time.

Stories – July 2020

Small Gestures of Care with Si & Uyen

A photo story featuring Si and Uyen in the unisex tạp dề / apron. This apron was initially designed for the team at Kaarem studio and Kaarem’s café-bar-kitchen in Saigon, Que Upstairs.

Stories – June 2020

Bread Making at Que Upstairs with Chuong

Kaarem's creative director Chuong Pham, makes bread at Que by Kaarem’s café-bar-kitchen, Que Upstairs, a space of experimentation and gathering. Chuong began making bread based on his interest in fermentation and enduring desire to transform raw materials into something that can be enjoyed by and shared with others.

Editorials – June 2020

Ocean/Mirror

A photography series by Andinh Ha featuring Amanda Luu in Spring/Summer 2020 collection. In collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. no.4.

Stories – June 2020

Friends in Saigon, Wearing Mushroom Bucket Hats

Inspired by the initial growth of mushrooms found under cây Tùng Thơm at Que’s garden; Kaarem’s studio director and tender of plants set out to create a hat that evokes the mushroom’s spirit and to help shield us from UV rays whilst keeping us cool. The result is a lightweight, foldable and reversible hat with seams kept to a minimum that can take the wearer into any activity they embark upon. Below is documentation of some friends in Saigon wearing the Mushroom Bucket Hat in different contexts.

Stories – May 2020

In Conversation with Nhung at Home

We visited Nhung, one half of 6A collective, at her home in a historic building on Nguyễn Trãi. Her apartment was formerly 6A’s studio-office space—the name 6A stems from the six-floor walkup you have to embark on to be rewarded with the bright and airy space, adjacent from a park with sweeping views of downtown Sài Gòn.

Editorials – May 2020

Mẹ và Con: Anna & Pali

Celebrating Moms everywhere by featuring some of our favorite people: Anna Dinh, and her daughter Pali. We were delighted for their visit to our studio in Saigon and we took a walk with them around our neighborhood.

Lookbooks – April 2020

Inspiration: The Mango Plant

For Spring/Summer 2020, we found inspiration from homegrown mango trees near the beaches of Cam Ranh, in the central coast of Vietnam.

Stories – April 2020

How to Make a Face Mask by Hand

We made a tutorial (with a downloadable pattern) on how you can make your own mask without a sewing machine, using commonly found fabric in your home.

Events – March 2020

A Note from Chuong & Kathy

We hope that you are doing as well as possible during this time and finding ways to take care of your families, communities and yourselves. Thank you for being a part of our community. We look forward to the future together.

Events – March 2020

Que Saigon temporarily closed

We’re so grateful that friends near and far have joined us in warming our space so far. The store is ~ 𝒃𝒚 𝒂𝒑𝒑𝒐𝒊𝒏𝒕𝒎𝒆𝒏𝒕 𝒐𝒏𝒍𝒚 ~ and the upstairs café is closed until further notice. We will keep you informed as things change. 

Events – March 2020

Hết Sẩy x Que by Kaarem

Que Upstairs is proud to invite Hết Sẩy, a wife and husband duo from San Jose, California. Duy An and Hieu focuses on the food and vibes from East Side San Jose (ESSJ) and the Mekong Delta. Join us this Friday, March 13th, 5-10pm, at Hết Sẩy's Pop-up in our Bình Thạnh space.

Events – February 2020

Get Together at Que

Que by KAAREM's upstairs space is opening for the first time this Friday and Saturday. We'll be serving cozy drinks and bread by Chuong. Rice wine cocktails, organic wines and homemade sourdough bread will be available for purchase.

Editorials – January 2020

The Barbican

A photography series by Angelo Calilap and Donalrey Nieva. Introducing Kaarem unisex styles, worn by Angelo and Donalrey at the Barbican Centre, a brutalist architectural gem in London.

Videos – December 2019

Suboi in Kaarem, for "Bet on Me"

Suboi's new music video " BET ON ME" directed by Bradley Tangonan just launched. We are so honored to be part of her "coming home" while wearing a few pieces from Kaarem. Stills from "Bet on Me" video along with photography by Kaarem's creative director, Chuong Pham.

Editorials – December 2019

Mẹ Con

A photography series by Studio Étincelle featuring mẹ con, mother and daughter, Aimee Anh Thu Luu and Amanda Luu. Series set in San Francisco in collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. no.4.

Editorials – November 2019

In the Rain

A series photographed by Andinh Ha featuring Tasnim Ahmed. Life with color against a dark background, the gratitude of replenishment, a moment to look inward, the joy in a cup of hot tea and freedom to run where you please.

Editorials – November 2019

Eclipse

A photography series by Andinh Ha featuring Michelle Phanh.

Lookbooks – October 2019

Gừng Đen

Fall/Winter 2019 lookbook featuring model Nguyễn Thùy Dương.

Events – October 2019

Kaarem Pop-Up in San Francisco, Oct 24-27

We're excited to invite you to our first 4-day San Francisco pop-up in collaboration with our friends, Abacus Row and Studio Mondine, for the fourth installment of AR et al. Come visit us!

Events – October 2019

Cocoon / Silk Moth, 2019

We designed a Cocoon / Silk Moth costume, handcrafted in our studio, for Asian American Arts Alliance's Costumes, Couture & Cocktails silent auction benefit on October 22, 2019.We used our printed organza silk scraps from our nature print design series, to produce this artisanal piece. It can be worn as a costume, or ready-to-wear, and reversible to showcase the handstitch and folding.

Editorials – August 2019

Waterfall House by Donalrey Nieva

The sharp mid-afternoon rays of summer in the Catskills, a thunderous and mesmerizing backyard waterfall, and a 70's A-frame home made for an ideal setting to enjoy some of nature's finest theatre. A photography series by Donalrey Nieva.

Events – June 2019

Kaarem NYC Studio Sale

Join us for our Studio Sale in Dumbo Brooklyn this weekend June 28-30. Special prices on the collection + deals on seconds and last piece styles.

Editorials – April 2019

Camellia

By spending time with florals, we develop a closeness with nature and explore its inward beauty. We see the perfection in imperfections and observe the interplay between light and shadow. We welcome spring with the constant Camellia and its foliage. Photography series in collaboration with Fernando Kabigting of FDK Florals, featuring Tracy Ju.

Editorials – March 2019

Vẩn Vơ

A series photographed by Amanda Tho Pham featuring Minh Hiếu.

Editorials – January 2019

Soft Current

In collaboration with Fernando Kabigting of FDK Florals, we drift into the soft current within a sea of grass. Featuring Tracy Ju and the new Xu Xa Collection.

Stories – January 2019

FIT Design Entrepreneurs 2019

We are excited to share that we are selected as one of the twenty-five designers for the FIT Design Entrepreneurs Program, Class of 2019.

Events – November 2018

Kaarem NYC Studio Sale

Join us for our Holiday Sale in our Dumbo Brooklyn studio this weekend Nov 30 - Dec 2. Special prices on the collection + deals on seconds and last piece styles.

Editorials – November 2018

Xà Cừ

The Xà Cừ trees (Khaya senegalensis) once lined Tôn Đức Thắng street, one of the oldest streets in the center of Sài Gòn. Many of the trees lining this road were planted since the late 1860s to early 1870s. It is often when things are lost that we start to notice them. Featuring our custom print, the Khaya Print, inspired by the barks of the Xà Cừ trees.

Stories – November 2018

Tamarind Coconut Milk Chocolate

For our fifth anniversary, we collaborated with Marou Chocolate, Vietnam’s premier pod-to-bar chocolate maker, to create a limited chocolate bar that brings together incredible flavors from Vietnam. Marou developed a custom chocolate highlighting in-season tamarind. Rice Creative, Marou’s long-time design partner, developed a packaging design that represents the collaboration: exquisite handcraft, layering, draping, and pure forms.

Videos – November 2018

Kerorin

A collection of shared moments in transition.Retracing the path of Bus 44 in Bình Thạnh, Sài Gòn.Visiting familiar places with a similar feel in a different time.

Events – November 2018

Dwelling in Critical Space Pop-Up at A/D/O

Join us as we launch "Dwelling in Critical Space," a new collection of products and exhibit new works from designers in the A/D/O community at The A/D/O Shop.Featuring works by Rosie Li Studio, Michael Yarinsky Studio, KAAREM, Misha Kahn, Brendan Timmins, Devra Freelander, Virginia Sin, and [reads]

Stories – October 2018

Lotus Seeds by Khoi Pham

We collaborated with illustrator Khoi Pham to create artwork in tandem with our five year anniversary celebration. Finding inspiration in Pam Yung’s menu for Kaarem, as well as his early childhood memories of Vietnam, Khoi illustrated five Vietnamese fruit/seed: Lotus, Durian, Tamarind, Kumquat, Persimmon.

Editorials – August 2018

Ingrained

A series photographed by Andinh Ha featuring An Vo in collaboration with Radnor.

Editorials – May 2018

Concrete Colors

A series featuring Michelle Phanh, photographed by Pavielle Garcia and styled by Diane Lin.

Videos – March 2018

Golden Forest

Video featuring Tracy Ju and directed by Andinh Ha and Bruce Thierry Cheung.

Lookbooks – February 2018

Marble

Spring/Summer 2018 lookbook featuring model Nguyễn Thùy Dương.

Editorials – December 2017

Light & Grey

A series featuring Michelle Phanh, photographed by Pavielle Garcia and styled by Diane Lin.

Editorials – July 2017

Sâm Nam

Introducing Xu Xa, a collection of pieces for any outfit or occasion.

Lookbooks – February 2017

Ẩn Màu

Spring/Summer 2017 lookbook featuring model Thuy Duong.

Videos – December 2016

KAAREM Presents: 11:59 Film

The Mollis Black Collection is designed with handwoven silks that are organically dyed black with Diospyros mollis fruit. Video by Andinh Ha featuring the mollis pieces in movement.

Videos – December 2016

A Visit to Mollis

A visit to a family-owned and operated mill in Tân Châu to view the handwoven silks that are organically dyed black with Diospyros mollis fruit. 

Editorials – December 2016

11:59

A series featuring Anna Gray in the Mollis Black Collection.

Lookbooks – September 2016

Mộc

Fall/Winter 2016 Lookbook featuring model Thuy Duong.

Editorials – May 2016

Alignments

A collaboration with Ladies & Gentlemen Studio and Anthom. Featuring Amanda Uribe.

Lookbooks – February 2016

Mun

Spring/Summer 2016 lookbook featuring model Nguyễn Thùy Dương.

Editorials – January 2016

Scales And Folds

A collaboration with Ladies & Gentlemen Studio and Calico Wallpaper. Featuring Caroline Ventura.

Videos – November 2015

Silk Production, Hà Đông

KAAREM presents Silk Production, a video by Lêna Bùi. Kaarem features handwoven silk in many pieces. We sourced this artisanal fabric directly from silk mills in Vietnam renowned for their traditional silk production methods. Using footage captured during a sourcing trip, Kaarem has produced a short video highlighting the handcrafted aspects of production at a silk mill in Hà Đông.

Videos – October 2015

KAAREM Presents: Ensemble

We collaborated with director Andinh Ha and musician Edgar Camago to create a kaleidoscopic landscape and soundscape of Saigon. The original composition was woven together using everyday sights and sounds that are seen, heard, and felt in our studio and its environment.

Editorials – July 2015

Afternoon Fade

Moving to the pace of fading afternoon light. Featuring Tracy Ju, styled by Diane Lin and hair & make-up by Ayaka Nihei.

Videos – May 2015

KAAREM Presents: At Home

We want to celebrate the warmth of being at ease, to be restless, contemplative, playful, silly; that ability to feel at home in our own skin anywhere, everywhere.

Stories – April 2015

Mexico City with Vanha Lam

Vanha Lam is a San Francisco-based designer and researcher practicing at the intersection of art, architecture, and technology.

Editorials – March 2015

Biết Đâu Nguồn Cội | Drifting

Amidst the bustle of Ho Chi Minh City, Hồ Con Rùa and Công Viên Hoàng Văn Thụ are two of our favorite parks for a moment to ourselves. Comprised mostly of concrete and steel looming over ponds, the parks' water sculptures are havens for reflection. Featuring model Trang Pham.

Events – December 2014

Antique Street Opening

You are cordially invited to attend the opening reception of Antique Street, a lifestyle shop based in the heart of Ho Chi Minh City, Vietnam.

Stories – October 2014

Ana Kraš by Marcelo Gomes

A few of photographer Marcelo Gomes' work for Human Being Journal Issue 5. Ana Kraš in selected Kaarem pieces, styled by Ali Breslin.

Editorials – August 2014

On Phú Quốc

There are so many reasons to love Phú Quốc. Striped dogs with webbed feet; mesmerizing patterns of yellow, orange, and purple on large rocks by the sea; rows and rows of pepper vines; deep red dirt roads bordering the island and a view of the vast blue horizon almost wherever we go.

Editorials – June 2014

Chouchou

Thanks to Nguyen Qui Duc's generosity we were able to photograph at his beautiful house in Tam Dao. This one-story modernist structure sits unobtrusively on the side of the mountain, offering breathtaking view of the valley, and blurring the boundary between indoors and outdoors. Featuring model Lucia Lien.

Editorials – June 2014

Home with Jean

Jean's house. Tall ceilings, vast windows, Californian sun streaming through in abundance. In the mellow afternoon heat we lazed around, curled up, stretched out, luxuriating in the light, melancholic at the thought of leaving. Special thanks to Jean Guo and Roger Ayson.

Stories – April 2014

About Arianne

Ariadna Guirado and Ernest Vidal are two young designers in Barcelona who have figured out how to beautifully combine the traditional shoe making skills of Spain with contemporary design. Our friend Scott Hayashida sat down with the About Arianne duo to learn more about their shoes.

Stories – January 2014

Array 1 to 9

ARRAY 1 to 9 is a video installation by Andinh Ha featuring performances that took place in New York, Los Angeles, HCMC, Ha Giang, and Berlin.

Events – November 2013

Kaarem & Tadioto Pop-Up

Tadioto presents a unique opportunity to shop and explore the world of Kaarem from now through the end of December 2013.

Editorials – October 2013

Honey

A visit from Honey Nguyen in our Saigon studio.